CompUSA Makes Recommitment to Apple

CompUSA Computer Superstores to Feature Apple 'Store Within a Store'

CUPERTINO, Calif., Nov. 4 /PRNewswire/ -- Apple Computer, Inc. and CompUSA Inc. today announced that they are partnering to launch a new "store within a store" retail format for selling Apple products and technology within CompUSA Computer Superstores (SM) nationwide. CompUSA Computer Superstores will be dedicating significant retail space to Apple computers, software, peripherals and supplies as well as staffing the areas with Apple-trained employees.

"We believe in the future of Apple, and we are making a large investment to show our recommitment to Apple," said Jim Halpin, president and CEO of CompUSA. "These specialized departments within our Superstores will offer a superior buying experience for the Apple customer."

CompUSA will be outfitting all of its Computer Superstores with dedicated "store within store" environments. The specialized departments will feature displays and merchandising that tie in with Apple's "Think different" national advertising campaign, resulting in a uniquely appealing and interactive shopping experience. CompUSA will outfit more than 40 locations in key markets prior to the peak holiday selling season and plans to introduce the new environment in its Superstores nationwide within the next three to five months.

"The Apple stores within the CompUSA Superstores will offer our customers one of the best and most informed buying experiences available," said Steve Jobs, Apple's Interim CEO. "To be partnering with CompUSA, the nation's largest and best computer superstore retailer, is really terrific."

CompUSA will also be increasing its promotion of Apple products throughout the holiday season.

"Business and consumer Macintosh users need to know that CompUSA is now equipped to meet their broad range of requirements. Our goal is to get that word out," added Halpin.

Apple Computer, Inc. ignited the personal computer revolution in the 1970s with the Apple II, and reinvented the personal computer in the 1980s with the Macintosh. Apple is now recommitted to its original mission -- to bring the best personal computing products and support to students, educators, designers, scientists, engineers, businesspersons and consumers in over 140 countries around the world.

CompUSA is one of the nation's leading retailers and resellers of personal computers and related products and services. Including the three new locations, the company currently operates 139 CompUSA Computer Superstores, in 62 major metropolitan markets across the United States, which serve retail, corporate, government and education customers and include technical service departments and classroom training facilities. CompUSA also offers its own build-to-order personal computer series, the CompUSA PC(TM), and operates an Internet web site located at http://www.compusa.com.

NOTE: Apple, the Apple logo, and Macintosh, are registered trademarks of Apple Computer, Inc. Additional company and product names may be trademarks or registered trademarks of the individual companies and are respectfully acknowledged. SOURCE Apple Computer Inc.

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/NOTE TO EDITORS: For additional information visit Apple's website (http://www.apple.com/source/), call Apple's Media Helpline at 408-974-2042, or contact David Krane at our PR agency, Niehaus Ryan Group, Inc., 650-827-7081./

/CONTACT: Katie Cotton of Apple Computer Inc., 408-974-7269, or katiec@apple.com, or Carol Elfstrom of CompUSA Inc., 972-982-4181/

/Web site: www.apple.com/

/Web site: http://www.compusa.com/

(AAPL)

CO: Apple Computer Inc.; CompUSA Inc. ST: California IN: CPR MLM REA SU: PDT

PC-DM -- SFTU043 -- 7334 11/04/97 08:31 EST http://www.prnewswire.com